Google updates Penguin

Posted on Posted in Blog

Google’s Penguin algorithm has finally been restructured again. It’s the fourth most important release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.

As Google said in its post:

With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page.

Penguin becomes more page-specific, not site wide only

Google also said this new Penguin algorithm is “more granular.” From its post:

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

before, Penguin was a site wide penalty. So, does being “more granular” mean that it’s now page-specific? Yes and no, it seems. SEO team asked Google for more clarity about this, and we were told:

It means it affects finer granularity than sites. It does not mean it only affects pages.

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