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Pay per click (PPC):

 

Pay per click, or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC. Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results . The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results

 
With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).
While many companies exist in this space, Google Adwords and Yahoo! Search Marketing (formerly Overture) are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter. Other networks include Findwhat, Shopping.com, NexTag, BizRate and PriceGrabber. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud. Click fraud is usually not detected very well by smaller PPC engines.
 

Major Pay Per Click Search Engines

Google AdWords

The Google AdWords program places paid listings within Google's search results, as well as on some other sites that carry its listings (see the Who Powers Whom? - Search Providers Chart for a rundown of major partnerships). Vasu InfoTech Submitting Via Paid Listings: Overture & Google AdWords page provides basic tips on getting starting with Google AdWords.

 

Overture

Overture is the oldest major paid placement search engine. It distributes its listings to a wide-range of search engines, including that of its owner, Yahoo (see the Who Powers Whom? - Search Providers Chart for a rundown of major partnerships). Overture launched as GoTo in 1997 and incorporated the former University of Colorado-based World Wide Web Worm. In February 1998, it shifted to its pay-for-placement model. The company changed its name from GoTo to Overture in October 2001. It was purchased by Yahoo in October 2003.

 

Major Second Tier PPC Players

Espotting.com

Major paid placement service with wide distribution in the United Kingdom and Europe . It merged with FindWhat (below) in July 2004 and operates as a division of that company. FindWhat.com

Find What is an important paid placement service in particular because the company has distribution on many major meta search engines
LookSmart LookListings

Provides both PPC-based paid inclusion listings and more traditional PPC-based paid placement listings that have wide distribution on second tier search engines and meta search engines

 

Other Notable Services

 
Website Solution
 
 
 
 
 
 
Multimedia Solution
 
 
 
 
 
 
 
 
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