When people come onto your site to buy a product, they might just ignore and quit from the site. However, people online often visit a site and instantly complete their purchase on their first visit or put forward their info or whatever the business behind that site is hoping that they do. people shop around, they compare the prices with the competitors and get distracted when the other site has good deals. that’s where Re-Targeting comes in where the targeting marketers are able to tap into the intent data and target the specific people who have up-raised the hand to Show their interest in the product but need to be followed up with before being on over by customers. A study shows that there has been an increase in the use of re-targeting and this re-targeting has also shown an increase in the rate of the business and sale. There are several re-targeting techniques which might include search re-targeting, social re-targeting, behaviour re-targeting and so on.
As re-Targeting has such huge importance, let us know the 5 re-targeting strategies that can convert visitors into customers and boost your business.
1. Social media re-targeting:
Social media targeting is one of the best ways for targeting people who have left your site mid-way as a huge amount of population use social media. There are several social media sites like Facebook Twitter and other major social sites that of a wide range of advertising Strategies for business managers interested in re-marketing visitors to their website incorporating this value into your overall marketing plan can help you capture the attention of potential customers. With the emergence of pain advertising options across Facebook Twitter and LinkedIn, this term has become a catch-all making it the best strategy that can be used for getting conversions. In general, re-targeting refers to targeting specific people based on their social actions. For example, targeting people who like your brands Facebook page. When this strategy is used in a smart and efficient way, the business can cross distinction.
2. Decrease the price of the product while re-targeting:
The price is one of the main constraints that people leave the carts. To avoid this, decrease the value of the art and show the updated price to the customer to get their attention. If you do so, the potential customers may be lured by the reduced prices on the items they have viewed on your website. By offering a percentage discount on products and services that you find the customer is interested, you can sometimes achieve an improved conversion rate. Use this strategy with caution as offering large discounts can affect your overall profitability and may create expectations among consumers.
3. Set frequency cap:
A customer does not want to be vexed by the continuous ads of your products on their social media site. So stop spamming them with excess ads. This can increase the sales of the product. One or two visits to your e-commerce store don’t indicate that the prospects want to start seeing your ads everywhere they browse. So keep an insight of the time the user is using the site and if he has any product in the card and then start re- targeting. A frequency cap is generally termed as the number of times your potential prospect will see your ads and this will prevent them from felling spammed. A typical value of re-targeting ad that is recommended is 17-20 ads per user per month, but you can have a piece of advice from your re-targeting or digital marketing provider to determine the number of times an ad can be shown on the visitor’s browser pages.
4. Promote related products:
If the customer saw a product or left a product in the cart, it is likely due to the quality of the product or if the customer is looking for the product in other colour or another model. If the customer leaves the store without looking for other products, then it is time to put re-targeting into the picture. Show some relevant products that are similar to the products that the customer saw or show slightly different products with a little variation from the original product. If the customer liked the products and if the product that you show is what they are looking for, they can buy it. This increases in the sales of the store.
5. Dynamic Re-targeting:
This strategy has been introduced in the field of digital marketing recently and is relatively new in the online marketing industry. This strategy includes popping of the ads in the browsers that can intend an interest in the consumer’s mind. This technique has shown a visible growth in tales and the increase in the business. Google’s dynamic re-targeting only works when the user is using the Google browse but there is no worry as 98% of the internet users use Google as the search engine. Dynamic re-targeting creates unique ads for each individual customer based on the product shown, the age and other physical qualities. Use the dynamic re-targeting if you have a large inventory or if you are targeting a certain database of customers.
There are several other strategies like the E-mail marketing, intent-based marketing, such marketing that you can apply to boost the business by converting all your potential prospects into your consumers.